Website & Logo Design
Marcos Hardman;
Patient Care Advocate
Project Goals
Grow Client Base
Showcase Services
Schedule Appointments
About the Project
Company Overview
Marcos Hardman is an independent healthcare consultant in Northern California. He works on behalf of patients to negotiate benefits and interpret test results.
While most of his client base is elderly, the majority of the people contacting him would be their younger caretakers. Over and over he kept getting asked “do you have a website?”
Project Goals
Marcos came to us when looking to launch his website. He was tired of relying on word of mouth and the limited reach that comes with printed leaflets.
He wanted a website where people could learn more about him, schedule appointments, or share the links with their loved ones.
Our Approach/ Solutions
We were impressed with Dr. Hardman’s variety of experience and wealth of knowledge. Highlighting his extensive experience was important to establish trust with new clients.
Additionally, he had a gentleness and calming presence. When considering brand and personal voice, we really wanted these aspects of his personality to come through. That way, Marcos would feel less like a dispassionate expert, and more like an old friend.
The Results
Since launching his website, Marcos Hardman has been able to shift his scheduling from phone consultations to making and managing his appointments through his online portal.