Website & Logo
BUFA
Black Urban Farmer’s Association Stoctkon
Project Goals
Grow Audience
Get Donations
Recruit Volunteers
Company Overview
About the Project
BUFA - Black Urban Farmers Association was founded by several farmers in Central California with the goal of bringing fresh food to underserved communities.
Project Goals
With this redesign of their website, they wanted to improve site navigation and SEO, have more unified visual harmony, and create a better user experience overall.
Our Approach
Do you want dedication? We signed up.
We spent weekends on-site with BUFA getting to know their philosophy, methods, produce, and the people that make it happen. Meanwhile, our resident indoor experts researched similar non-profits, farmers markets, and agricultural attractions to map out a strategy.
They needed to be marketable as a non-profit, accessible as a destination, and seamless to sign up for.
The Results
We helped BUFA discover their brand voice and core messaging to better reach their target audience. We made it easier for the people in their community to find them by using targeted Geolocation keywords.
Since donations and volunteers are a huge part of BUFA’s success, we made clear, actionable forms and buttons.